A large and growing proportion of British Columbians have hearing loss. Over three-quarters of seniors have hearing loss in both ears. Hearing loss can also lead to delayed speech and language development in children, and have an impact on social development. Left untreated, hearing loss can also adversely impact the health and quality of life of our population, especially seniors. Research has shown a link between hearing loss and increased risk of falling. Treatment with hearing aids and counselling may help to mitigate this risk for those at greater risk for cognitive decline. Hearing loss also contributes to social isolation among seniors, which contributes to poorer health. A significant factor contributing to lack of hearing aid usage is the high cost of hearing aids. British Columbia falls behind other provinces and territories when it comes to consistent hearing health coverage.